Painters must pick and choose from a set of color-matching systems and adjust their work accordingly. Different fabrics require different dyes, and manufacturers try to keep their costs low by offering buyers only a set palette of color choices. University officials, from the athletics department to the president's office, go through a complicated and inherently imperfect process whenever they choose the color of a T-shirt, bumper sticker, mug, athletic uniform, campus sign, logo for the annual report, or one of the thousands of items sewn, printed, painted, and published every year.Ĭoaches work within the contractual agreements made with sponsoring apparel firms. Achieving that color (darker than royal, lighter than navy) depends on a variety of factors often difficult to control, including the vagaries of material (fabric, paper, plastic, LCD), cost, and manufacturer. 287 in the Pantone Matching System (PMS), a set of standards for graphic designers and printers to ensure consistent color reproduction. In fact, there is an official Duke blue: It is designated No. royal blue, it ain't." Another named KBCrazie issued a call to action: "I feel that all this color diversity defeats the notion that there's a 'Duke Blue.' " "I graduated in '65," wrote another poster.
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